As a marketing & strategy consultant, I work with purpose-driven small businesses and startups, often serving as their fractional Chief Marketing Officer.
I have 10 years of consulting experience across multiple industries and 5 years of combined experience working in marketing, business development, strategy, and innovation, so I've learned a thing or two about how to grow a business. Plus, I have an MBA in marketing & entrepreneurship, which has given me the foundation to be able to look at all aspects of your business.
I specialize in helping businesses deeply understand their customers and giving them the strategic tools they need for their business to thrive. My "special sauce" is identifying innovative ways to cut through the clutter, stand out, and grow while working with a limited budget.
Here are the different ways we can work together:
Strategic Brand Development
You know it's time for a marketing refresh and you’re ready to take your business to the next level. It’s time to:
- Identify your best customers
- Clarify your marketing messaging
- Make sure your logo & overall branding is consistent and will connect with your target customers
- Confirm your pricing strategy for your products or services
- Develop a strategic plan for implementation
The question we'll be working to answer: Who is your best customer & how can we shape your brand in a way that will deeply resonate with them?
One of the most important components to set yourself up for success is to talk to your customer, so we'll work together on a plan to gain the customer insights you need. Based on these insights, we'll hone in on your best customer and a plan for how to reach them.
We'll also explore whether your business model is the right fit for you & your personal goals. We'll do a deep dive into the vision for your business and develop a strategic plan specifically customized to your needs, taking into account a realistic means to achieve the growth you envision for your business, and how your life's vision plays into it.
Next step - implementation!
This might be a good fit if: "I know that my marketing is 'off' and I want help getting to the next level. Help me figure it out and then keep me accountable for getting it done. I'm hoping to create longer-term mindset shifts and work smarter not harder through our work together."
Marketing & Sales Strategy
You have customers, but mostly they find you through word-of-mouth referrals. You are ready to elevate your strategic branding and marketing to scale your business.
To get you to the next level, here are some of the services I can provide:
- Host a full-day strategy session to identify strategic priorities for your company
- Perform customer research to understand how they describe the value your product or service offers
- Identify ways to hone your sales packages to increase profitability
- Analyze your sales and negotiation process - from marketing materials you use to how you talk about your company, including suggestions for improvement
- Analyze the best marketing channels for your business
- Identify opportunities to gain new sales leads
- Ellevate your personal branding to help you stand out from the crowd, develop a unique ‘voice’ that resonates with your customers, and leverage storytelling to help your business thrive
- Take not-so-corporate headshots that truly capture you and your team's personality
- Craft an email newsletter template that is unique to your brand & voice
- Create a social media strategy for you to share your story & connect with your community
This might be a good fit if: "My business is working, but I know that I need help really connecting with my customers in new ways. I’m not sure how to stand out from the crowd & I’m worried I’m wasting my marketing dollars. I need help growing."
You know the direction you're taking your business, but you want to make sure you're not missing anything. You recognize that it can be challenging to "see the forest from the trees" when it comes to implementing your marketing strategy and running your business, so you want a second opinion from an experienced strategist.
This service will include:
- Monthly 60-minute video calls with Christina to check-in on your strategy and brainstorm new ideas to stand out from the crowd.
- Review of any new marketing materials developed for your organization.
- Analysis of your marketing results and ROI.
This might be a good fit if: "I know my business well, but I'd love to have a strategic coach that can help me and my business get to the next level. Not only will having a coach help me make sure I've developed the best strategy, it's also a lot cheaper than bringing in a co-founder."