Oh Consulting... it, understandably, gets a bad rap. However, I'm not your typical Consultant.
My #1 goal is for you to not need me. I want to help you develop a plan to work smarter, not harder, and give you all the tools you need for your business to thrive.
Big picture… I’m here to help you focus, stand out from the crowd, and get paid what you are worth.
Here are the different ways we can work together:
Strategic Brand Development
You’ve started to land your first clients and you’re ready to take your business to the next level. It’s time to:
- Identify your best customers
- Determine your pricing strategy
- Develop a strategic plan for implementation
The question we'll be working to answer: Who is your best customer & how can we shape your brand in a way that will deeply resonate with them? One of the most important components to set yourself up for success is to talk to your customer, so we'll work together on a plan to gain the customer insights you need. Based on these insights, we'll hone in on your best customer and a plan for how to best reach them.
We'll also explore whether your business model is the right fit for you & your personal goals. We'll do a deep dive into the vision for your business and develop a strategic plan specifically customized to your needs, taking into account a realistic means to achieve the growth you envision for your business, and how your life's vision plays into it.
Next step - implementation!
This might be a good fit if: "I have a goal, but I’m not sure exactly where to get started. Help me figure it out and then keep me accountable for getting it done. I'm hoping to create longer-term mindset shifts and work smarter not harder through our work together."
Marketing & Sales Plans
You have your business plan, but now you need customers. Or maybe, you have customers, but you know that you’re underselling yourself. Let me help you embrace your worth & elevate your strategic branding and marketing to scale your business.
Things this assessment & marketing plan might include (depending on your needs):
- A deep dive into your brand, your ideal customer, & what makes your business stand out from the crowd
- Suggestions to clarify your messaging because, if people don’t understand what you do, you’re wasting your marketing dollars
- Recommendations to hone your sales packages to increase profitability
- Analysis of your sales process - from marketing materials you use to how you talk about your company, including suggestions for improvement
- Analysis of the best marketing channels for your business
- Strategic ideas to gain new sales leads
- Personal branding support to help you stand out from the crowd, develop a unique ‘voice’ that resonates with your customers, and leverage storytelling to help your business thrive
- Not-so-corporate headshots that truly capture you and your team's personality
- Crafting an email newsletter template that is unique to your brand & voice
- Creating a social media strategy for you to share your story & connect with your community
This might be a good fit if: "I have my business model figured out, but I know that I need help really connecting with my customers. I’m not sure how to stand out from the crowd & I’m worried I’m wasting my marketing dollars. I need help growing."
You know your customer, you've got your strategic marketing plan in place, and you have a strategy mapped out. However, you still want support to make sure you continue to move in the right direction and be held accountable for sticking to your plan. You also recognize that you may need to adjust your strategy over time as you learn more about what is working and what needs to be improved in your approach to marketing.
This service will include:
- Monthly 90-minute video call with Christina to check-in on your strategy and brainstorm new ideas to stand out from the crowd.
- Review of any new marketing materials developed for your organization.
- Analysis of your marketing results and ROI.