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How to conduct customer interviews that don’t suck with Brendan Andrade, Product Development Expert
Many startup veterans & marketers will argue that one of THE most important things you can do as an entrepreneur is customer interviews. Talking to your potential and current customers to validate and improve your business idea is crucial in… Read the rest
5 pieces of advice for early-stage entrepreneurs to set you up for success with Maari Casey, Founder of Uncompany
Maari Casey, Founder & CEO of Uncompany, a company redefining the power of freelance talent with a collective of highly-skilled specialists, at your disposal, is the type of speaker that has you nodding your head the entire time she tells… Read the rest
How to acquire VC funding with Alix Peabody, Founder of Bev
I first discovered Alix when I read this Marie Claire article on how she started her first company in order to make enough money to freeze her eggs. Between her fascinating story and the fun, irreverent brand with a mission… Read the rest
Creating a Profit Model with Sunny Su, Founder of Paradigm
The 2020 FYSO Accelerator cohort had the opportunity to ask Sunny Su – a designer, innovator, and strategist how businesses can create a profit model. Sunny Su, IDSA, is an internationally-acclaimed designer, executive, and founder of Paradigm, an HKSTP 100… Read the rest
4 Steps to Help you Set Kicka** Goals from Jamie Ousterout, Founder of Stabilimenta
The 2020 cohort of the FYSO Accelerator had the opportunity to learn about goal setting from the incredibly talented, operational strategist, Jamie Ousterout. Jamie Ousterout founded Stabilimenta, an operational strategy consulting firm, in July 2018 to help growing professional services… Read the rest
7 Questions You Should Be Asking to Develop a Kicka** Video Marketing Strategy
As we now live in a very digital world, video is a powerful tool for continuing to build meaningful relationships and communicate the value of your product or services. Also, video can have a very high return on investment. As… Read the rest
How to Start Using IGTV in 3 Easy Steps
When IGTV came out I thought, “Nice, a new marketing channel!” Video is a powerful medium. In their 2020 report, Wyzowl shared that 80% of video marketers claim that video has directly increased sales. However, every time I looked into… Read the rest
4 Strategic Insights to Help You Build a Profitable Business from Geraud Staton, Executive Director of The Helius Foundation
I asked Geraud Staton – an entrepreneur, coach, and oil painter to speak to the 2019 cohort of the FYSO accelerator on how to build a profitable business. Geraud is the Founder & Executive Director of the Helius Foundation, which is focused on… Read the rest
