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How to Start Using IGTV in 3 Easy Steps

When IGTV came out I thought, “Nice, a new marketing channel!” Video is a powerful medium. In their 2020 report, Wyzowl shared that 80% of video marketers claim that video has directly increased sales. However, every time I looked into… Read the rest

4 Strategic Insights to Help You Build a Profitable Business from Geraud Staton, Executive Director of The Helius Foundation

I asked Geraud Staton – an entrepreneur, coach, and oil painter to speak to the 2019 cohort of the FYSO accelerator on how to build a profitable business. Geraud is the Founder & Executive Director of the Helius Foundation, which is focused on… Read the rest

No Money, No Mission: How to do a Financial Deep Dive to Build a Profitable Business

How much profit should your business be making? Many mission-driven entrepreneurs start out with a dream that’s about so much more than making money and, in many ways, that’s a fantastic thing. Having a strong mission for building your business… Read the rest

4 Insights to Help You Build A Thriving Conscious Business from Meghan French Dunbar, Co-Founder of Conscious Company Magazine

In the FYSO accelerator, we asked Meghan French Dunbar, the Co-Founder of Conscious Company Media as well as Founder & Boss Lady at www.meghanfrenchdunbar.com to come in and speak on the topic of “purpose” and share her entrepreneurial journey. Here are… Read the rest

It all comes down to this

Why is it that you do what you do? This question is more relevant now than ever.More specifically: Why are you going to work your a** off to make your business succeed?Why should people care?How is your work going to… Read the rest

3 lessons to build & grow your organization from Maggie Kane, Founder & Executive Director of A Place at the Table

During each cohort of the FYSO accelerator, we invite successful mission-driven startup founders to come share the story of their entrepreneurial journey and key lessons they’ve learned along the way. I am so freaking excited to share the first of… Read the rest

Let’s get Personal: Business Strategy & Life Goals

Current & aspiring entrepreneurs: What are YOUR ultimate goals in life?  We’re talking big goals – hopes, dreams, target retirement age, hours you’d like to work, where you’d like to live, impact you want to have. You name it.  The… Read the rest

How to Look Sharp (and Feel Less Awkward) During Virtual Meetings

Now that you’re likely spending hours every day on video calls, you’re probably wondering how you can step up your game on video. Tired of reading? I created the video above so you can sit back, relax, and watch. Here… Read the rest

5 Tips to Create Better Virtual Connections Using Zoom

Now, more than ever, it’s important to stay connected with each other online. To help make that possible for more people, I started hosting free virtual innovators & entrepreneurs lunches on Mondays and Fridays to help cultivate connection during this… Read the rest

Making decisions despite uncertainty

There are no truly “right” answers when we operate in the real world.  Now, don’t get me wrong, once you’ve made a decision, hindsight can certainly be 20/20. However, when you set out to make big, strategic decisions you’re inevitably… Read the rest