Blog

Sales is the easy part

I recently grabbed lunch with one of my good friends who owns her own service-based business. I don’t know how we landed on the topic of sales, but I was surprised to hear that she felt the exact same way… Read the rest

Letting go of perfection… and embracing process

I’ve made a commitment to myself to create more, less “perfect” content. I don’t want to just write about best practices in entrepreneurship, I want to live them. That means that I’m going to be trying and failing with the… Read the rest

Squirrel!? 3 strategies to help you figure out your ideal customer & increase focus

When starting to build and grow a business, if you want to simplify it down to the basics, there are two key strategic questions to answer while developing your product or service: Who is my ideal customer?How can I position… Read the rest

Scrappy Marketing: Are you Ready to Cut Through the Clutter?

It seems that whether you’re a startup working to build a reputation and grow your company or a well-established enterprise that needs to stay relevant and top-of-mind, you’re always going to be working to cut through the clutter. It’s also… Read the rest